The Most Genuinely Surprising E3 Moments
Since it’s a slow news day (potential “Zone of Enders” sequel aside), I thought I’d take a look ahead towards this years E3 conference by going back.
You see, E3 has had a lot of problems over the years. Developers drop out, games disappear, Jamie Kennedy makes an appearance…they even got rid of the booth babes. Against it all, though, sometimes a moment can emerge from the show that wades through all the trouble and dodges the press leaks to emerge from the other side as a real surprise. Here are a few.
Introducing Killzone 2….Sort Of
The big reveal trailer has been E3’s trump card for many years. “Metal Gear Solid 2“, “Halo 2“, lots of other 2’s…they’re usually a pretty big deal. Over the years, game developers have turned the video game trailer into an art, which often translates to the trailer being better than the game.
There is no greater example of this than the infamous “Killzone 2” trailer. Spearheaded by the unveiling of the Playstation 3, Sony’s 2005 conference was a runaway success, and “Killzone 2” was the highlight. The first “Killzone” was a shoddy attempt at Sony trying to make a “Halo Killer”, and was a mediocre success. The footage shown for the sequel, however, was so dramatic and technologically mind blowing that it would have stood out amongst the packed line up on its own. However, the hype was bolstered by Sony’s insistence that what people were seeing was in fact real time.
Of course that would turn out to be a big fat lie. “Killzone 2” was a good looking game, but it was nowhere near the trailer in any respect. Why this ultimately hurt Sony by taking the focus away from its otherwise amazing conference, for a brief time the debate over the trailers authenticity was all anyone could talk about.
The Original Shocker
It was E3 1995, the very first E3, and Sega CEO Tom Kalinske took the stage and told everyone that due to unprecedented demand (Disclaimer: real demand may not have been unprecedented) Sega would no longer be meeting its originally promised September 2nd North American release date. Instead they would push the release date up and anyone interested could buy the system that very day for a retail price of $399. It was a bombshell in the industry without precedent before or peer sense.
Of course in classic Sega tradition, just when it looks like they’ve taken the world by storm, a rival comes in and parts the clouds. In this case it was Sony’s Steve Race who took the stage and simply said “$299” and walked off. The message was clear. Sony’s system was going to cheaper, have more developer support, and better launch titles. All fans had to do was wait for it. The Saturn meanwhile angered retailers who suddenly had to sell a lot of Saturns without a chance to promote, and had an unspectacular launch that kicked off a mediocre system.
Still, it was a shock.
Comments Off on The Most Genuinely Surprising E3 Moments
Posted in: Editorial
Tags: Best Moments, E3, E3 1995, Killzone 2, most shocking E3 moments, Most Shocking Moments, Most Surprising Moments, Peter Moore, Sega Saturn, shocking E3 announcements, Sony 2006 Press Conference, Sony Playstation, surprise announcements, surprise E3 moments, surprising E3 announcements, twilight princess, Video Games, zelda