Author: Jeff Morgan (Page 185 of 260)

Activision gets almost 70% of its revenue from three franchises

March 2, 2010 / Jeff Morgan

Activision’s fiscal report for 2009 contained some seriously juicy news. First, there’s the scandal at Infinity Ward. Second, there’s this. The report included statistics regarding the company’s revenue sources, revealing that a large majority, like 68%, come from just three franchises: World of Warcraft, Call of Duty, and Guitar Hero. The report also noted that WoW accounts for a whopping 98% of Blizzard’s revenue.

The obvious concern is for one of those franchises to flop. One bad Call of Duty and suddenly Activision doesn’t look so stable. As the company puts things, “Due to this dependence on a limited number of franchises, the failure to achieve anticipated results by one or more products based on these franchises may significantly harm our business and financial results.” I would say so, fellas.

We already know that rhythm games are on the decline and WoW hasn’t grown in more than a year. No wonder Blizzard’s trying to push Starcraft 2 out the door by mid-year.

Source: Kotaku

Activision, News

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LoL: How viable is melee DPS?

March 2, 2010 / Jeff Morgan

A friend of mine really likes Master Yi. I try to understand, I really do, but at the end of the day all I see is a toon with no escape mechanism and no team utility. If your opponent is bad enough he can be fine, even great, but if your enemy is mildly competent you’re going to have some trouble. To some extent his problem can be blamed on the fact that he’s melee, and melee toons have it rough. You have to throw yourself in harm’s way and hope you can live through the CC and burst long enough to get your damage in. As one forum poster put it, “when will melee DPS be viable?”

Here’s what Phreak had to say:

Melee DPS poops on kids in Treeline. It’s going into matchmaking soon. Melee DPS being underpowered is simply a function of 5 people being able to burst down 1 melee DPS super quickly. Champions like Udyr, Tynda (sic), and Mundo are able to kite in and out and heal or shield themselves, ignoring a lot of the burst out there. Yi can do similar things with meditate, I suppose.
Mostly, I feel like melee DPS does really well in small battles, and then in the larger ones seems to require a good support champ like Morgana or Kayle to keep him alive vs 5 champions. Otherwise you need to use supreme discretion to get in and out. Generally you should grab Cleanse. Ghost isn’t a bad option either. IMO it’s a different playstyle.

I agree with him for the most part. Melee toons have to choose their battles very carefully, which is why a full melee team rarely succeeds. But played well, I think melee is just as viable as any ranged. Most ranged suffer, in fact, from a reduced health pool or slightly lower damage. I’ve had some excellent games with Nasus, a toon with no escape to speak of, simply through smart play and the Ghost/Cleanse combo. It’s all about picking your battles, and making sure your teammates can help support you on your way to close the gap.

league of legends, PC, Strategy

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Natal to catch some unconventional advertisement

March 1, 2010 / Jeff Morgan

According to an MCV report, Microsoft is going to take Natal marketing outside the male 18-34 demographic. The company supposedly held a VIP showcase for select media outlets, particularly women’s mags like Cosmopolitan and Glamour, to show off Natal and talk about options for exposure.

Microsoft is taking a page out of the Nintendo playbook if this thing is true. The Wii’s success came largely from marketing to non-gamers and convincing them that bowling, even with terrible graphics, is a lot of fun if it doesn’t play like a traditional game. It’s that same group of people Microsoft is after, people who may want something social to do with friends that doesn’t have the learning curve of a controller. The only real problem I see is that a lot of those people already own a Wii. How can you convince them they need a Natal, too?

MCV says Microsoft will be using celebrity endorsements to market Natal in “the parenting press, toy retailers and publications which primarily cater for non-gamers.” Good luck with that guys.

Source: MCV

News, Xbox 360

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Get Dante’s Inferno for $39.99 at Target

February 27, 2010 / Jeff Morgan

If you haven’t played Dante’s Inferno yet, you should. The atmosphere of the game alone is enough to merit the 8-12 hour excursion into the epic poem. Find a rainy weekend and rent the game at the very least. If buying is your thing, though, you can get EA’s latest slasher for just $39.99 at Target next week. That’s a damn fine price for a fresh title – a full $20 off retail.

Target is also having a sale on NBA 2K10, dropping it down to $29.99. There are also a few Pokemon deals going down if you want to have the most random collection of games this side of a Sega Saturn. I should probably also remind you that Bad Company 2 and MLB 10: The Show both drop on March 2nd, though those will be full price. Not an altogether bad week for gaming.

Deals, EA, PS3, Xbox 360

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D&D Online got the free-to-play model right

February 27, 2010 / Jeff Morgan

Everyone loves a free game, especially a free game done right. Take League of Legends – the game has been around for less than a year and has already been downloaded more than a million times. It’s a great model, but one that hasn’t been as successful in the MMO world. Dungeons and Dragons Online is bucking that trend, continuing to grow both its free and subscription fee paying user base.

Turbine announced that the game has seen more than a million players in growth since the re-launch last September. Paid player subscriptions have also doubled, and the game’s store transactions are blazing along at three times the industry average, giving the franchise a 500% growth in revenue. Can you imagine what WoW’s numbers would look like if Blizzard could pull that off? Are there numbers with that many zeroes?

CEO Jim Crowley summed up the success quite well. “We’ve known all along how great this game is and by implementing an innovative new model that put the players in charge of how they pay and play DDO Unlimited, we’ve successfully expanded our reach and injected new energy into the game. Without a doubt, DDO Unlimited is a hit!”

Source: Kotaku

MMO, News, PC

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