Bethesda’s Ashley Cheng Gets Bitchy About ODST

Halo 3: ODST.Halo 3: ODST has been the topic of some hot conversation, mostly with regard to price. There are droves of people who think the game is merely an expansion and doesn’t warrant the $60 price tag it carries. Others, like Bethesda’s Ashley Cheng, think Microsoft simply mismanaged the ODST marketing campaign and you should just suck it up.

On his blog, Bethesda production director Ashley Cheng said confusion around the title’s name and place in the franchise is the only thing that makes people wonder if the game is worth $60.

From Cheng’s blog:

Give me a break. First off, most games – especially first person shooters – are anywhere from 5-10 hours. Tops. What makes Halo different from others? You can’t just ping Halo ODST for it. I bet if Microsoft hadn’t screwed up the marketing messaging, there would less talk about pricing.

I’m inclined to agree, though I’m also inclined to say not enough people care about this to make a difference. The game is going to sell and sell fast. Sure people will bitch, but that’s bound to happen any time you have millions of people rushing to purchase a product. You’ll never have one hundred percent of your consumer population believe the product is worth the price.


Halo: ODST Drops Early In France

Halo 3: ODST screenshot.Last week Microsoft claimed 9t had a “very small breach in [its] distribution process,” which led to the early release of Halo 3: ODST to a few French retailers. Rumor says less than a hundred copies of the game were released, most of which were legitimately purchased, though some may have been acquired illegally.

Microsoft was pretty even-keeled about the situation. The company released a statement that said, “We are also investigating Xbox Live accounts that show activity related to Halo 3: ODST and will take action against those we believe have procured copies of the game illegitimately.” There was some understandable confusion since several players actually paid for the game at a licensed Microsoft retailer. Xbox’s Stephen Toulouse was click to clear things up via his Twitter page. “Clarity on the ODST thing. We will not be banning legitimate customers from Xbox LIVE who play early,” wrote Toulouse, the current Head of Policy and Enforcement for Xbox Live.

Since the leak, Microsoft has been making its way around the internet, pulling videos for copyright infringement and attempting to keep the game’s intimate details away from the eyes of the ravenous horde. You can get Halo 3: ODST when it officially launches on September 22nd.


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