Halo 3: ODST has been the topic of some hot conversation, mostly with regard to price. There are droves of people who think the game is merely an expansion and doesn’t warrant the $60 price tag it carries. Others, like Bethesda’s Ashley Cheng, think Microsoft simply mismanaged the ODST marketing campaign and you should just suck it up.

On his blog, Bethesda production director Ashley Cheng said confusion around the title’s name and place in the franchise is the only thing that makes people wonder if the game is worth $60.

From Cheng’s blog:

Give me a break. First off, most games – especially first person shooters – are anywhere from 5-10 hours. Tops. What makes Halo different from others? You can’t just ping Halo ODST for it. I bet if Microsoft hadn’t screwed up the marketing messaging, there would less talk about pricing.

I’m inclined to agree, though I’m also inclined to say not enough people care about this to make a difference. The game is going to sell and sell fast. Sure people will bitch, but that’s bound to happen any time you have millions of people rushing to purchase a product. You’ll never have one hundred percent of your consumer population believe the product is worth the price.