The popular theory that no press is bad press was put to the test for Microsoft when their unveiling of the Xbox One was met with a series of very humorous memes, and a stunningly low approval rating, that many would have a hard time calling good press.
As bad as it was though, it’s not exactly the worst tragedy in the history of mankind, the video game industry or, for that matter, even Microsoft’s gaming division.
So while the controversial Xbox One may prove to be their biggest bust of all, for now let’s all keep things in perspective by revisiting the top five biggest mistakes Microsoft has ever made.
5. The Duke
A controller is one of the most important parts of launching a video game system, and when that system is your first one ever, may even come to define part of your image for all time.
If that is true, then unfortunately part of Microsoft’s image will always be that of a big fat failure.
“The Duke” as it would commonly be referred to, was a gargantuan gaming controller recognized by Guiness as one of the largest of all time, and by everyone else as one of the worst. Awkward for most, and impossible for some, “The Duke” would later be phased out in favor of the Japanese model “Controller S.”
Though it would lead to one of best controller designs of all time in the “360 Wireless,” few will ever forget the pain and hand aches associated with “The Duke.”
4. HD-DVD
Though Blu-Ray hasn’t exactly set the world on fire in the way that DVD’s did, Toshiba’s similar “HD-DVD” format didn’t even make a spark.
Yet when it came time to support a next-gen disc format, which one do you think Microsoft chose?
In a way it’s difficult to fault them for doing so, since at that time the format wars were far fom resolved, and Sony was a big backer of Blu-Ray, but try telling that to everyone that jumped the gun and bought a 360 HD-DVD player, only to have it collecting dust along with a small stack of HD-DVD titles less than a year later.
3. Acquiring Rare
When Microsoft acquired developer Rare for a cool $375 million, it looked like they had pulled off one of the great gaming coups of all time. After all, Rare was only one of the most storied developers ever, and had produced the greatest N64 games this side of Nintendo.
Much like a brilliant assistant coach leaving Bill Belichick though, once Rare was free from the umbrella of Nintendo’s influence, they would flounder in the spotlight.
While the re-make of “Conker” for Xbox was fun, and the 360 launch game “Kameo: Elements of Power” was decent enough, it was that other 360 launch title “Perfect Dark Zero” that would define their future with Microsoft.
It’s a future that includes titles ranging from boring to broken, with hardly a commercial or critical hit to be found. While some gamers hold out hope for the glorious return of one of gaming’s most famed developers, or maybe just a new “Killer Instinct,” it’s looking less and less likely the 11 year old mega deal will ever pan out.
2. Lack of Support for the Japanese Market
As one of the first U.S. grown gaming systems to make it, Microsoft has always had a strained relationship with gamers from the land of the rising sun.
You could argue that they are up against a cultural barrier that isn’t entirely their fault, but from soft system launches in Japan to serious issues in successively seeking out major Japanese developer’s support, Microsoft has done no favors for themselves when trying to gain the support of the creatively, and financially, lucrative Japanese market.
In many ways it feels like they’ve completely written off the idea of ever really selling in Japan and, as a result, guarantee they will never be able to make a serious impact on their biggest rivals until they do.
1. The Red Rings of Death
Really, what else could it be?
The Xbox 360 did a lot of great things for gaming, but instead of being remembered for the brilliance of Xbox Live, or an assortment of classic titles, the lasting image of the 360 will always be blinking red lights indicating a massive system failure that almost every 360 owner has had to experience at some point, or at the least fear forever.
Though a return and re-furbish option became available, once you got the red rings, you never really escaped them, just as Microsoft would never be able to escape the issue, even late into the system’s life span when the lights would become far less prevalent.
Instead the red lights of death are Microsoft’s version of herpes, in that they dealt with it once, and it’s now with them forever.
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I hate that idea. Hate it, hate it, hate it, hate it, hate it. Hate it. I hate every simpering stupid vacant audience-insulting implication of it. It hate the sensibility that thinks anyone will like it. I hate the implied insult to the audience by its belief that anyone would be entertained by it.
While still not the official Microsoft statement, the recent, and soon to be infamous, tweets of Microsoft creative director Adam Orth on the subject seem to imply that if Microsoft isn’t already committed to the idea of making a console that requires an internet connection, they’ve certainly considered it.
Specifically he summed up the notion of a console that requires an internet connection with three simple words.
“Deal with it.”
Used as a rebuttal to every befuddled complaint thrown his way, Adam Orth would like it very much if we never dare question the motivations or intentions of Microsoft again. Because of these outlandish and insulting comments, Microsoft is now the ones who have to “deal with it,” as they scramble to make sure everyone knows that the views of Adam Orth “Do not reflect the customer centric views we take to our products.”
If you haven’t done so already, please take a moment to laugh at that statement. You can either laugh at the implication that the creative director of Microsoft’s views somehow do not reflect the company he works for, or have a chuckle at the fact that the problem isn’t his viewpoints necessarily, but rather that he couldn’t say them in a more PR friendly manner.
Whatever you do though, don’t take this situation seriously. I do not mean to expect these rumors to turn out to be false (they most likely aren’t), but rather do not join the legions who will suddenly give credence to the notion of an online required console as a possible evolution of the medium, or attempt to play the devil’s advocate on the subject by attempting to analyze the notion as an inevitability.
For supporting this idea, Microsoft is simply wrong. They were wrong when they released consoles that died more frequently than a light bulb, and they are wrong again in creating a new system that once again suggests that purchasing a console and owning a game does not guarantee your ability to use either.
There is no logical argument that exists to support a DRM system in the current state the technology exists in, for anyone not on the corporate take. While there are an abundance of logical arguments against the system, none should be used to entertain this particular notion. Instead, if you are opposed to this idea, please just laugh uncontrollably at it anytime a Microsoft representative brings up the idea publically, in order to pay the same respect to them, that they do to you by supporting DRM.
If the next generation Xbox is online only, it should also come with a statement that all owners must sign, have notarized, and officially submit to a court of law. That statement will read:
“We hereby wave our right to ever complain through any available medium regarding any technical issues that may arise preventing us from using our systems. We have weighed our options to choose rationality and common sense against blind allegiance, and have chosen to deal with it.”
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Originally, I wasn’t sure whether or not to report on the Ouya, mostly because I feel like I met my quota on farfetched console rumors with that Xbox 720 report leak. However, between the underwhelming Wii U unveiling at E3, and Microsoft and Sony remaining mum on their future plans, 720 leaks aside, it’s getting harder and harder to get properly hyped up for the next generation of consoles based on mere official information. So here I am, reporting on another console that may or may not exist.
Cynicism aside, the truth is that there are a lot of reasons to be excited about the Ouya. Because Ouya isn’t just a vaguely dirty-sounding word, but is instead a rumored new entrant into the console wars that has the backing of veterans like Ed Fries (Xbox) and CEO Julie Uhram (IGN).
Now, obviously, anybody trying to make a successful new console has to have an ace up their sleeve to separate themselves from the industry giants. The Ouya’s trump card, as first reported by The Verge, is its Android-powered core, which will supposedly help the console double as a development kit. Essentially, the Ouya is “hacker friendly” and allows for gamers that buy it to create their own titles. Even more appealing is the consoles alleged price tag, which is said to be set at $99, and will feature completely free games.
While there is apparently more information about the Ouya set to break in the coming days, what we have now is tantalizing enough. The idea of a major release system encouraging a lassez faire attitude towards its consumers concerning security policies and publishing rights is an interesting one, and brings consoles closer toward their seemingly inevitable assimilation with some of the finer points of PC gaming. In fact, there is a lot about the Ouya that reflects the recent evolutionary trends in gaming. It combines a little bit of mobile app gaming, the explosion of the indie development market, and is supposedly set to offer the whole package to you for a foundation-shattering price point.
It’s a console based around the concepts of freedom and independence, making the 4th of July the perfect day to consider its potential impact. Because honestly, whether or not the Ouya bucks the trend of previous cinderella entrants into the console market and actually makes it is, at this time, largely irrelevant. As the “Madden” franchise has shown, when there is a lack of real competition in a market, it’s hard for your product to not become stale. And if even half of the information about the Ouya turns out be accurate, it is at least an exciting idea that may hopefully force the major players to consider the benefits of its more appealing ideas.
There is this absolutely massive 56-page report that is currently making its rounds on the front page of most major gaming websites. Its contents are various, but the general summary of it is a detailed “game plan” of sorts for Microsoft’s next console launch, including features, a price point, and a broad ranged analysis of the console market both at the time of the documents origins and how it will look by 2013 (the next console’s supposed launch date) and beyond.
Now, this report is being classified as a “leak” as it apparently made its rounds internally around Microsoft back in 2010. However, while Microsoft is naturally remaining mum on the subject of its origins and accuracy, there are many who believe the report to be more or less a hoax, albeit a very detailed and professional one. Nevertheless, the most eye-grabbing bits of the report are the specific features of the alleged new console (which is named Xbox 720 in the report). Among them are:
– Blu-ray functionality (oh come on Microsoft, giving up on HD-DVD so easily?)
– Enhanced Kinect support, including the expansion of the system to allow up to four players and a new sensor all together
– A $299 price point
– Cloud support for taking your multimedia files anywhere
– Potential tablet integration
– Enhanced reality glasses, dubbed Fortaleza, that provide features such as heads-up displays and other virtual reality aspects
– Games that are “4x to 6x better looking than current titles”
Yes, yes it is. With as much that’s changed in the world of video games over the years, its somehow comforting to know that E3 is still around to exhibit the best of the industry in a big atmosphere way. Unfortunatley the age is starting to show on the old gal, and the show hasn’t been as captivating the last couple of years as it probably should have been. While this years was more of the same, there was still enough on exhibit to be worth talking about. It’s not quite done yet, but I’ve seen enough to start naming the best, worst, and most memorable of E3 2012.
Best Presentation – Sony
This is more of a choice made out of necessity than something I absolutely fell in love with. While there was very little mind blowing here, Sony managed to put together a tight presentation that was loaded with games that people actually came to see. While the storybook segment was a complete bomb, in the end Sony managed to show better than any other company that they have plenty of sure fire greatness ready for their fans. If only “The Last Guardian” had made a surprise appearance, this one might have been more memorable.
Worst Presentation – Microsoft
Poor Microsoft. Sure their market share an income is absurdly large, but they cannot seem to put together an E3 presentation that doesn’t make their fans feel awkward. While this years showing wasn’t as bad as last years Kinect centric, child actor filled disaster, it’s scarily close. Bad celebrity appearances, uninspiring game footage, and boring presentations more at home at lame board meetings than the world’s most extravagant trade show for your industry were the unfortunate highlights of this years Xbox showing.
Biggest Surefire Hit – “Assasins Creed 3”
“Assassins Creed” has been a money in the bank franchise since the series second installment. So far it looks like there is absolutely no reason to suspect any less out of the “Assassin’s Creed III”. What I love most about it is that Ubisoft has found a perfect way to make the franchise feel fresh again, by changing the time period and location to the rarely explored American Revolution, they also seem intent on really making everything that was great about the series perform at its absolute best. The jaw dropping E3 footage only confirms that this will most likely be the smoothest and most exciting “Assassin’s Creed” yet. Unlike the British troops in the game, this one isn’t likely to miss.
Biggest Surprise – “Watch Dogs”
Ubisoft strikes again. Garnering no real press prior to the event, the demo for Ubisoft’s “Watch Dogs” showcased something truly intriguing. You play as a man who has an incredible array of technological abilities that essentially give him super powers over the modern gadget obsessed world. The idea is cool enough, but the way that it seems to be implemented creates so much potential for amazing moments. The world of the game is also absolutely gorgeous, and begs you to re-watch the demo several times to gather all the little details. There is nothing like a fresh idea from an established developer, and Ubisoft seems to have exactly that.
