Originally, I wasn’t sure whether or not to report on the Ouya, mostly because I feel like I met my quota on farfetched console rumors with that Xbox 720 report leak. However, between the underwhelming Wii U unveiling at E3, and Microsoft and Sony remaining mum on their future plans, 720 leaks aside, it’s getting harder and harder to get properly hyped up for the next generation of consoles based on mere official information. So here I am, reporting on another console that may or may not exist.

Cynicism aside, the truth is that there are a lot of reasons to be excited about the Ouya. Because Ouya isn’t just a vaguely dirty-sounding word, but is instead a rumored new entrant into the console wars that has the backing of veterans like Ed Fries (Xbox) and CEO Julie Uhram (IGN).

Now, obviously, anybody trying to make a successful new console has to have an ace up their sleeve to separate themselves from the industry giants. The Ouya’s trump card, as first reported by The Verge, is its Android-powered core, which will supposedly help the console double as a development kit. Essentially, the Ouya is “hacker friendly” and allows for gamers that buy it to create their own titles. Even more appealing is the consoles alleged price tag, which is said to be set at $99, and will feature completely free games.

While there is apparently more information about the Ouya set to break in the coming days, what we have now is tantalizing enough. The idea of a major release system encouraging a lassez faire attitude towards its consumers concerning security policies and publishing rights is an interesting one, and brings consoles closer toward their seemingly inevitable assimilation with some of the finer points of PC gaming. In fact, there is a lot about the Ouya that reflects the recent evolutionary trends in gaming. It combines a little bit of mobile app gaming, the explosion of the indie development market, and is supposedly set to offer the whole package to you for a foundation-shattering price point.

It’s a console based around the concepts of freedom and independence, making the 4th of July the perfect day to consider its potential impact. Because honestly, whether or not the Ouya bucks the trend of previous cinderella entrants into the console market and actually makes it is, at this time, largely irrelevant. As the “Madden” franchise has shown, when there is a lack of real competition in a market, it’s hard for your product to not become stale. And if even half of the information about the Ouya turns out be accurate, it is at least an exciting idea that may hopefully force the major players to consider the benefits of its more appealing ideas.