Netflix expanding into video games
Streaming powerhouse Netflix will be entering the video game business. Expect to see this in 2022 in the US as the company is already rolling this out in European markets.
Netflix has hired former Electronic Arts and Facebook executive, Mike Verdu, as vice president of game development, to lead this important strategic initiative. The company sees gaming as one of its biggest competitors, and this also offers an opportunity to differentiate itself from the likes of HBO Max.
At this time the company does not intend to charge an additional fee to access games.
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Tags: netflix, video games business