According to an MCV report, Microsoft is going to take Natal marketing outside the male 18-34 demographic. The company supposedly held a VIP showcase for select media outlets, particularly women’s mags like Cosmopolitan and Glamour, to show off Natal and talk about options for exposure.
Microsoft is taking a page out of the Nintendo playbook if this thing is true. The Wii’s success came largely from marketing to non-gamers and convincing them that bowling, even with terrible graphics, is a lot of fun if it doesn’t play like a traditional game. It’s that same group of people Microsoft is after, people who may want something social to do with friends that doesn’t have the learning curve of a controller. The only real problem I see is that a lot of those people already own a Wii. How can you convince them they need a Natal, too?
MCV says Microsoft will be using celebrity endorsements to market Natal in “the parenting press, toy retailers and publications which primarily cater for non-gamers.” Good luck with that guys.
Source: MCV
