Tag: l4d2 pre-order

Valve drops $25M on L4D2 ad campaign

Left 4 Dead 2.According to a Steam press release yesterday, Valve is dumping a pile of money on L4D2 in hopes of winning big sales. It’s probably going to work, too. The sequel to everyone’s favorite zombie splatterfest is already performing at 300% in pre-orders of the original. Gabe Newell is calling the game the fastest selling title in Valve history.

The first Left 4 Dead got a similar treatment, though only at $10 million. That game was the top selling new IP for both 360 and PC for the year. Valve more than doubling the ad money is probably due in part to the success of the original, but also to fight skepticism that the game was being released too close to the original which would mean a loss of support for the older title.

You can get the full press release over at Steam.

Valve announces L4D2 pre-order bonuses

Left 4 Dead 2 squad.Pre-order bonuses have never thrilled me; developers usually package the good stuff with the collector’s editions. Valve’s Left 4 Dead sequel is no different. The company announced the pre-order bonuses this week, and they’re about what you would expect.

Those of you pre-ordering Left 4 Dead 2 will get early demo access, which has become pretty standard with these deals. There’s also an in-game exclusive, the American baseball bat, which is one of 10 new melee weapons for crushing some zombie skull. Participating retailers (yup, Steam is doing it) will also be offering a 10% savings on retail price.

You first chance at smacking the undead will come October 27th with the demo. Pre-order before then to make sure you’ll have access.

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