There’s an odd little article on USA Today this week that suggests Halo is trying to mimic Star Wars in its spin-offs and merchandising. If you want to see some numbers for the franchise it’s a good read, but the article is missing a crucial link: how comic books + action figures + books + sequels + movies = Star Wars.

To be fair, I understand the correlation. Few story worlds have captured public imagination quite like Halo has, but there have been enough of those things lately to realize that Star Wars was no unique phenomenon. Bear with me people. If you take a look at what I’ll call popular story worlds today, they have all been marketed in similar fashion across various media. Harry Potter has spinoff books, figures, video games, children’s toys, and on and on. Lord of the Rings has a similar brand identity. Twilight has completely changed the town in which the story takes place, taking it from a small town to a major tourist location.

What we might be able to say more accurately is that Star Wars is the first of these popular-story-worlds-turned-moneymaking-machines that has survived into the modern age. Comic book heroes took their sweet time getting here, and Lord of the Rings was so long in the making, the movies that is, that many thought it would never happen. But George Lucas did a great job turning Star Wars into more than just a great movie trilogy.

As long as people can find a way to monetize a story, we’ll be hearing this argument. Is it the next Harry Potter? The next Twilight? The next Lord of the Rings? It’s not any of those things, just the next enchanting narrative that got exploited for mass consumption.

This isn’t exactly news, but it drubbed up an old dream that I might see a Halo movie before 2010. I found this article through a post on TechCrunch by the illustrious Michael Arrington. The article is written by Josh Olson, who you may remember as a potential writer for the Halo script. He was also nominated for a whole slew of awards for his 2006 screenplay, A History of Violence.

The article is a good read, but it makes it all the more depressing to think that a guy like Olson was actually going to pen the script for the Halo movie. I think any movie set in the Halo universe has incredible potential. It’s soul-crushing to see all of the talent involved in the project, and then think it might not get off the ground.

Speaking of involved talent, you should see District 9 if you haven’t. Great flick, and it was written by Neil Blomkamp and produced by Peter Jackson. Sigh.

It’s hard not to think of Halo 3:ODST as the expansion it was first billed as. Sure they’ve added a load of features, and there’s even a mini-game now. But the game is really just an extension of a story that’s already been finished, a tale with an ending. Bungie’s committed to the title – in fact, they’re not even willing to talk about Halo:Reach.

Bungie’s community leader Brian Jarrard spoke at PAX this year regarding both releases. “Obviously right now what we’re excited about is the impending launch of ODST, so we don’t want to totally start talking about next year’s model before this one’s even off the assembly line.” Alright, so he doesn’t sound that committed to the current title, does he?

I don’t blame the guy. I realize Halo:Reach has the same problem I mentioned above – a story that’s already done – but it’s far enough removed from what I consider a trilogy’s timeline that it’s also entirely different.