Activision could have had Blizzard for 1/1000th the price

Blizzard logo. Blizzard is about as hot a property as you can have these days. The World of Warcraft developer makes $100 million a month off its MMO alone. That’s why Activision had to pay $7 billion to acquire the company.

Back in 1995, though, Blizzard was just a minnow in the video game pond. It had just put out a little title called Warcraft that would become the basis for a development empire. Davidson & Associates saw the potential and decided to go for it, purchasing the company for a mere $7 million. Bob Kotick spoke with Game Informer about the purchase.

“That year Activision probably had $60 million in revenues. They said they paid $7 million dollars for Blizzard. I’m like ‘Are you out of your minds? They’re like a contract developer! They have Warcraft but what else do they have? You paid SEVEN million! That’s insane!”

“I was talking to [Blizzard founder] Mike Morhaime the other day and I said, ‘You know, I could have bought you for $7 million and instead it was $7 billion.’ He said, ‘Yeah, could you imagine if I had just held out for the $7 billion instead of the $7 million?’”

Kotick sounds like his usual, dickish self. Then again, he did end up paying the $7 billion price tag.

Source: Game Informer


Related Posts