During a conference call, Sony corporate CEO Nobuyuki Oneda said the PS3 is now some 70% cheaper to make than it was at launch. Most estimates suggest the PS3 was around $800 to build in the beginning, which puts the console at just $240 now.
The obvious question – does this mean we’ll see price cuts some time soon? I’m inclined to say no, since Sony seems to be losing money everywhere, but that might be a great way to get a leg up on the Xbox 360. Sure, no one likes to be losing money on hardware this far into the product cycle, but imagine getting a PS3 for $250! I’d probably go buy one tomorrow out of pure disbelief, especially if it came with a decent hard drive. Microsoft’s cheapest console is so pared down I couldn’t really justify buying one.
Sony could keep prices where they are to try to recoup some of their recent losses, but why let the world know the price has gone down so far? So we know how much is headed straight to Nobuyuki Oneda’s bonus check?
