For the horde.I really hate the fees that come along with Blizzard services for World of Warcraft. Name changes are a completely absurd $10, server transfers are $25 per toon, and the “re-customization” service, which will include a name change, runs $15. Blizzard made an addition to the list of money-minting scams with the faction change. The service, which a lot of people have been after for some time, will run you a whopping $30. That’s almost 3 months of gameplay on a subscription plan, which is just ridiculous.

While the rest of the services seem to truly be aimed at character customization, and not necessarily just making money, this one looks to be designed to bleed players dry. For starters, there’s no included server transfer. I don’t know about you, but for my part, changing factions to play with other people means changing servers. I would think it’s pretty rare that your friends just happen to play the opposite faction on your server. Changing factions for this reason means you’ll be spending $55 per toon. Pretty rough.

Also, Blizzard is looking to roll out a Race Change feature in the future, at what I assume will be similarly rapacious prices. For a full list of limitations to the new service, check out Blizzard’s two-page FAQ.