EA moves forward with Tiger

Tiger looking sad.According to a report from Reuters, EA is forging ahead with its Tiger Woods PGA Tour Online game, despite his recent PR snafus. The statement came from EA Sports prez Peter Moore, who reinforced the company’s stance that Tiger has a sponsorship for his golf skills, not his monogamy.

“Our relationship with Tiger has always been rooted in golf,” Moore wrote on EA’s blog itsinthegame.com. “We didn’t form a relationship with him so that he could act as an arm’s length endorser.” I thought the timing of the statement was odd, coming just four days after AT&T dropped Tiger from its payroll. I think EA’s doing the smart thing, though. Sure, people are pissed, but Tiger’s fans will be Tiger’s fans, and people who appreciate what he’s capable of on the golf course will still buy his games, regardless of how many women he’s nailing at the time.

  

EA sounds uneasy about Tiger Woods franchise

Tiger Woods in the rough.Companies are dropping their Tiger Woods sponsorships like crazy in light of his latest press explosion. To think, all it takes is a twelve-woman affair to turn hundreds of millions of dollars into thin air. EA was an exception, one of a rare group of corporations willing to wait for this all to blow over.

“Our strong relationship with Tiger for more than a decade remains unchanged. We respect Tiger’s privacy, we wish him a fast recovery and we look forward to seeing him back on the golf course.” That’s from a company statement on December first. After his decision to take indefinite leave from his sport of choice, though, EA sounds a little uneasy about Tiger.

“We respect that this is a very difficult, and private, situation for Tiger and his family,” said a company statement to the New Britain Herald. “At this time, the strategy for our Tiger Woods PGA Tour business remains unchanged.” The language is ambiguous enough that EA could do anything, which is probably a smart play. Honestly, unless Tiger Woods 2011 grants players an extra golf bag with fourteen spots for women, I don’t think I’ll be buying.

Source: Go Nintendo

  

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