Usually when a console debuts you can expect prices to remain stable for a while. The hype of the console sells it, usually at just about any price. The PSP Go, on the other hand, is already on sale at Fry’s for $199.

The price drop confirms that profit margins must be pretty wide on Sony’s new portable. Not too many people are buy the thing, and there isn’t exactly the same expected software revenue as other portables, so taking a loss really doesn’t make sense. With so few purchasers, it seems like Fry’s is just trying to be the only retailer to sell out of the device before the holiday season hits.

The deal is only good in-store until the 22nd, and may not be available everywhere so be sure to call ahead.