Tag: microsoft gouging customers

No HDMI Cable = Flexibility For Consumers

HDMI cableSo spaketh Microsoft’s Chris Lewis to GI.biz, so let it be true. But wait that’s not true. That’s like the opposite of flexibility. That’s imposing choice on consumers who may not want to spend $30 on an HDMI cable at Best Buy or wherever else they buy their gaming hardware.

But let’s be fair. Let the man’s words speak for themselves. “We wanted to get the Elite pricing to a figure that is acceptable for consumers so they have the option of a premium console gaming experience. Removing the HMDI cable gives the flexibility to consumers who can then decide which type of cable they want for their specific gaming and TV screen set-up,” said Lewis. You know, that still sounds like the opposite of flexibility.

Let’s pick this one apart, shall we? First, Lewis suggests that the HDMI cable may have been part of the cost of the Elite Xbox 360. HDMI cables are like $4, and as someone who has used the $50 version alongside the $4, I can’t tell a difference in quality. He goes on to suggest that not giving you cables means you have flexibility in your standard of video quality. I don’t know about you, but when I bring home a new toy, I like to play with it. Maybe I just don’t plan ahead as well as Mr. Lewis, but if I’ve just purchased an HD capable system, I want it in HD. I don’t want to run out to hastily buy a new cable because I just can’t wait (and believe me, I can’t wait).

As flimsy as the statement may be, it doesn’t lead us to the real reason Microsoft dropped the cable. It’s not cost. It just flat out isn’t. So why? And why no more component cable?

Microsoft Officially Confirms 360 Price Cut

Xbox 360 Pro and Elite.Yes it was one of the worst kept secrets in gaming industry of late, but Microsoft has finally officially confirmed the price cuts for both the Elite and Pro Xbox 360 systems. Of course the Pro version is going the way of the Dodo, which is to say straight to extinction after dropping the price by $50.

Microsoft was making the rounds, telling most major news outlets today that they were officially confirming every single rumor. They were even fairly good natured about it. The rep that contacted Ars Technica said, “We’re going to shock you if you’ve been either traveling for a long time, or you don’t read your own site.”

As for the change to the Elite, which if you don’t know means it no longer includes an HDMI cable nor component cables, the Microsoft rep told Ars, “According to our research, most of the customers who bought the Elite weren’t using the HDMI. We’ve removed it, and passed it on as part of our price savings.” Lucky us! They’re passing along that $3 savings. Wow. Thanks Microsoft. Now I can never say you didn’t give me anything.

Microsoft Will Stop Sending HD Cables With the Elite 360

Xbox 360 Elite.Looks like Microsoft is capitalizing just a little more on the fact that seemingly nothing will scare 360 gamers away. Yesterday we learned that the Microsoft console has an astounding 54.2% failure rate, but for some reason, that’s only scared 3% of Microsoft gamers away. Today Microsoft is wagging its wallet in our collective faces. They’ve decided to stop sending HD cables with the Elite 360.

This is a choice I would totally respect if I was 2006 Jeff. Back then the HDMI thing was mostly the stuff of nerdy dreams. Now, though, you can pick up an HDMI monitor for less than the price of your favorite console. And don’t pretend the games don’t look better on HDMI. They do. They look a lot better. So why not give that to the gamers who are spending the most money on your console? I realize I can get an HDMI cable for right around $4, but shipping one with the console serves as a convenience.

I’m sure there are plenty of people who don’t need the HDMI thinking, “what’s the big deal?” Well guess what – they aren’t going to be shipping component cables any more either. All you get is your SD composite cables. 2006 Jeff would take this sort of news with much indifference. 2009 Jeff is a little pissed.

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