Frank N. Magid Associates recently conducted a survey to see how much market penetration DLC sees. The numbers were surprisingly low, with just 15% of the pollsters claiming to have purchased DLC in the past.

The poll was for about 800 people and concluded that 41% of gamers knew about DLC but didn’t buy, while 43% claimed that they had never even heard of it. Magid Associates did say that the 43% were mostly users on consoles like the Nintendo Wii and the PS2, consoles that aren’t heavy on additional DLC for titles.

That first stat is crazy when you think about the amount of publishers who have pushed for post-release support in recent years. For a while it looked like that might be the next big moneymaker, since highly marketed titles either weren’t doing well or simply cost too much to develop. So, what’s next guys? Board game licenses for popular titles?