Volkswagen pulled an industry first this week when it decided to launch a new car via an iPhone game. The move wasn’t a leak, but a deliberate attempt to get the 2010 GTI into the hands of its consumers in a way VW thinks those consumers can relate to.
“The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices — most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could,” said Tim Ellis, VP of Marketing for Volkswagen of America. The Real Racing GTI App is available for free download, and offers players a chance to win one of six new GTIs to be given away over the course of the next six weeks.
