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	<title>android marketplace &#8211; Fearless Gamer</title>
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		<title>Gameloft cutting back on Android development</title>
		<link>https://www.fearlessgamer.com/2009/11/22/gameloft-cutting-back-on-android-development/</link>
		
		<dc:creator><![CDATA[Jeff Morgan]]></dc:creator>
		<pubDate>Mon, 23 Nov 2009 00:44:58 +0000</pubDate>
				<category><![CDATA[Mobile Gaming]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[android games]]></category>
		<category><![CDATA[android marketplace]]></category>
		<category><![CDATA[android revenues]]></category>
		<category><![CDATA[gameloft]]></category>
		<category><![CDATA[iphone games]]></category>
		<category><![CDATA[ipod touch games]]></category>
		<category><![CDATA[mobile development]]></category>
		<category><![CDATA[mobile games]]></category>
		<guid isPermaLink="false">https://www.fearlessgamer.com/?p=827</guid>

					<description><![CDATA[Android may finally be on the handset of your dreams, but it&#8217;s too late for mobile game developer Gameloft. The french developer said it has significantly cut its investment in the Android platform due to underwhelming revenues. &#8220;It is not as neatly done as on the iPhone. Google has not been very good to entice [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><a href="http://images4.pocket-lint.com/images/kfHS/gameloft-20-games-android-market-0.jpg" target="_blank"><img decoding="async" class="photo_right" border="0" width="200" height="200" src="http://images4.pocket-lint.com/images/kfHS/gameloft-20-games-android-market-0.jpg" alt="Gameloft scales back Android development." /></a>Android may finally be on the handset of your dreams, but it&#8217;s too late for mobile game developer Gameloft. The french developer said it has significantly cut its investment in the Android platform due to underwhelming revenues. </p>
<p>&#8220;It is not as neatly done as on the <a href="https://www.fearlessgamer.com/category/mobile-gaming">iPhone</a>. Google has not been very good to entice customers to actually buy products. On Android nobody is making significant revenue,&#8221; said Gameloft&#8217;s finance director, Alexandre de Rochefort. There must be a bit of meaning lost in translation of the word &#8220;neatly&#8221; from french to english because I would hardly call the App Store neat. That&#8217;s not to say the decision doesn&#8217;t make sense.</p>
<p>According to Rochefort, Gameloft is selling 400 times the number of apps on the App Store as on Android devices. Obviously there are a lot of factors to consider, market share being prime among them. But even if market share were closer I&#8217;d imagine Gameloft would struggle with the number of different devices Android runs. With so much different hardware it&#8217;s just easier to design apps for the iPhone/iPod Touch and support them. </p>
<p>Source: <a href="http://www.washingtonpost.com/wp-dyn/content/article/2009/11/20/AR2009112001003.html?wpisrc=newsletter&#038;wpisrc=newsletter&#038;wpisrc=newsletter" target="_blank">Washington Post</a></p>
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