According to a report from Reuters, EA is forging ahead with its Tiger Woods PGA Tour Online game, despite his recent PR snafus. The statement came from EA Sports prez Peter Moore, who reinforced the company’s stance that Tiger has a sponsorship for his golf skills, not his monogamy.

“Our relationship with Tiger has always been rooted in golf,” Moore wrote on EA’s blog itsinthegame.com. “We didn’t form a relationship with him so that he could act as an arm’s length endorser.” I thought the timing of the statement was odd, coming just four days after AT&T dropped Tiger from its payroll. I think EA’s doing the smart thing, though. Sure, people are pissed, but Tiger’s fans will be Tiger’s fans, and people who appreciate what he’s capable of on the golf course will still buy his games, regardless of how many women he’s nailing at the time.