In an effort to completely ripoff unsuspecting and technologically challenged individuals, Target will be starting a console setup service. It only costs $99!
Part of the cost is that the service is actually performed by a third party, Zip Installation, but it’s still an absurd purchase. For just $99 they will come and actually plug the console into the TV for you, with proper color matching and all. They’ll also configure the console (it comes “configured” out of the box), enable parental controls for you, set up and optimize your wireless router, register your online accounts, and set up your PC for media streaming.
Never you mind that those things have clear walkthroughs included with every console, and that you might be increasing the cost of your console by up to 50%.