Analyst Ben Schachter thinks GTA may have peaked

Grand Theft Auto logo.Grand Theft Auto is one of the most iconic gaming franchises of our time. Few games have sparked so furious social debate while maintaining incredible sales and garnering legions of followers. One analyst thinks we’ve finally seen the series peak, though. Ben Schachter wonders if the lackluster sales of content like the Liberty City DLC and the handheld Chinatown aren’t the death rattle of Take Two’s little baby.

…we must raise an even bigger question: has the Grand Theft Auto franchise peaked? Given the strength of GTA IV in 2008, the question may seem misplaced, but our concern is that the very highly rated new GTA content for Xbox as well as PSP and DS did not perform up to expectations in 2009. Now, we very clearly understand that these do not represent ‘true’ new GTA titles. However, the fact is that these were compelling titles, attractively priced, and reasonably well-promoted, yet they fell relatively flat. We do not mean to pour salt on an open wound, but this does raise questions about the strength of TTWO’s crown jewel. It is an issue we will monitor closely (we also note that we expect increased competition in the open-world action genre in 2010 and beyond).

He goes on to consider the underwhelming financial report, raising questions about whether or not Take Two can turn a profit without a GTA release. Sure, Rockstar has some strong titles, like Borderlands and Bioshock, but those aren’t the kind of games people are spending as much time in as GTA, making it more likely that you’ll see second hand buyers over the seemingly ubiquitous purchasing of a GTA title.

Source: Industry Gamers

  

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